November 17, 2021 13.36 Europe/London By Julian Clover
Easel TV is introducing a next-generation streaming platform at this year’s IBC Amsterdam event.
The company has created an intuitive dashboard, which delivers rich design editorial and data-driven control, and provides all-new data-driven design responsive apps on Fire TV, Apple TV, Android TV, Roku, Samsung, LG, Web, iOS and Android.
It’s available as an off-the-shelf, white-labelled, direct-to-consumer streaming service for TV, media and entertainment services.
Joe Foster, CEO of Easel TV, commented, “Our next-generation platform delivers strongly on all fronts, to provide the ultimate UX and customer journey. Built on data-driven architecture, it offers complete flexibility in terms of refreshing design and content in life, without the need for continual manufacturer approval. Quick and responsive, this epitomises how we are streaming ahead by allowing our clients to drive offers, content, pricing, advertising, or any other aspect of their service, around user and service data – resulting in truly unique tools for market differentiation, segmentation and adaptation.”
Easel TV’s intuitive CMS dashboard provides a user-friendly cloud dashboard and a comprehensive platform that helps content owners achieve true differentiation.
Filed Under: IBC Special, Tech Edited: 17 November 2021 13:36
Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.
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